ABOUT

BELIEF #1

Better ideas not bigger budgets. You can't outspend your competition but you can out think them.

BELIEF #2

If you're in marketing and you're not taking risks, you're in the wrong game. If you want to play it safe, become an accountant.

BELIEF #3

Great marketing comes from great culture. This will have the single biggest impact on your marketing. Period.

I'M SANDY

I'm a farmers son from South West Scotland now living in Windsor.

I spent my youth growing up on our beef, sheep and dairy farm before cutting my teeth on sales and marketing in the drinks industry in London.

There I learnt the importance of brand and the power of great marketing. Done correctly, it can change everything.

Fast forward 10 years and I found myself back in the agricultural industry applying my rather alternative take on marketing to help brands stand out and get noticed.

WHY FARMSTOCK?

I want to see more farm businesses succeed.

British farming is a commodity businesses but it shouldn't be. We are forced to sell our products on price in a supply chain dominated by the big supermarkets.

But rather than look externaly for help I believe the answers lie within. Governments or Supermarkets aren't going to cut us a better deal so we need to take the matter into out own hands.

Therefore I believe the best way to get us out of the situation we're in is to create a brand around British agriculture and start marketing ourselves properly.

This website is dedicated to dong just that.