Sandy Kirkpatrick

Sandy Kirkpatrick

Windsor
Jun
28
Don't get left behind....

Don't get left behind....

Farming tends to be 10 years behind other industries and change is glacial at best. But last week, change came
2 min read
Jun
21
Where does great marketing REALLY come from?

Where does great marketing REALLY come from?

Where does great marketing really come from? And no, its not from your data, strategy, market research or any of
2 min read
May
03
Should you outsource your creative?

Should you outsource your creative?

When coming up with new ideas, should you pay a creative agency to do it, or do you back yourself
2 min read
Apr
19
Start taking risks....

Start taking risks....

Today I'm going to explain why you need to start taking risks in your marketing. If you can
2 min read
Mar
22
Should you swear in your marketing?

Should you swear in your marketing?

Fuck. There, I've said it. I gather you weren't expecting that. And if you were then
1 min read
Mar
15
The Trojan Horse Effect

The Trojan Horse Effect

Here are 3 things Welsh farmers care about: * Sustainable Farming Scheme (SFS) * Bovine TB * Nitrate vulnerable zones Here are 3
1 min read
Mar
08
Stop talking about quality....

Stop talking about quality....

Let's have a little chat about quality because as an industry, we spend an awful lot of time
2 min read
Mar
01
Ideas are the easy part....

Ideas are the easy part....

I've had a tough week. Well, more frustrating than tough but I'm now in a bad
2 min read
Feb
23
A Public Broadcast.....

A Public Broadcast.....

One thing I have realised is that the supermarkets are VERY good at marketing. The agricultural industry.....not so. But
1 min read
Feb
16
What farming needs now more than ever.....

What farming needs now more than ever.....

There has been a lot of talk recently of UK farmer protests following the action we've seen on
2 min read