NEWSLETTER

I talk a lot about bravery in marketing and every now and again I like to put my money where my mouth is.

This is the latest project I created in partnership with Amazone to promote Cereals...

Every great brand has a great enemy. 

It doesn't have to be a specific person or company. It can be a belief, a way of thinking or ingrained attitude in your industry. 

...

The next 12 months in farming are going to be tough and I'm not going to shy away from that.

Yield and grain intakes are down roughly 25%, interest rates are up and further cuts to the BPS...

You will never out spend your competition but you can always out think them.

If you take a look at the Farm Stock website you’ll see that I founded the business entirely on this...

What’s the purpose of marketing? 

A question with varying answers depending on who you ask or what  internet resource you confide in.

However, one thing marketing is...

This is a biggie so listen up.

Posting content on social media is not marketing. 

And it pains me to say that I learnt this the hard way. I built this TikTok account to over 50k...

If I was marketing milk for AHBD or Dairy UK then this is what I would do.

Despite being a fantastically nutritious product, milk has become a commodity. Often sold as a lost leader in...

It is unbelievably easy to make marketing difficult but actually really difficult to make it easy. 

So many people the world over make marketing out to be some sort of complex science....

This is a difficult one for so many businesses to get their heads around.

Customers don't buy your product or services. They buy THROUGH your offering to what it can give them

Put another way,...

Where does great marketing really come from?

And no, its not from your data, strategy, market research or any of that other nonsense everyone rants on about.

It goes much deeper than that.

Great...

Farming tends to be 10 years behind other industries and change is glacial at best. But last week, change came from the most unlikely of places - John Deere.

I am of course talking about the CTO...